Are you being friendly to your consumers?
Nearly everyone was taught from their parents to be nice and friendly to others at a young age. Yet when it comes to retail, it seems like the majority of retailers are forgetting to be be nice and friendly to their consumers. We live in a digital world and consumer behaviour is drastically different than it was even last year. Consumers shop with their best friend, which in most cases is their smartphone. They want a nice, friendly mobile experience. So why aren’t you giving it to them?
There is no ‘one size fits all’ approach
It is pivotal for retailers to give today’s information-driven shopper interactions that are beneficial to them and create a memorable experience. Of course, there is no ‘one size fits all’ approach for reaching every shopper but you can kick start your digital strategy by getting to know how shoppers are engaging in-store and online.
Perceptions of experience differ in-store and online. Retailers should focus on easily navigate-able channels and showcasing a vibrant, engaging environment. Technology is now an enabler of the store experience. Research from Deloitte shows that 36% of consumers want access to rich product information via barcode scan with their smartphones and 14% would use their smartphone as a substitute for their credit card.
In-store technology can help retailers engage consumers to create a unique experience and allow consumers to interact with products on the store shelf. We crafted an infographic to break down how consumers are shopping with smartphones. We hope you enjoy and feel free to share it!